CORPORATE TRAINING PROFILE

Online Marketing SkillsVNPT Kien Giang Business Center

This profile documents the in-house training program “Online Marketing Skills” delivered for VNPT Kien Giang Business Center. It summarizes the context, objectives, practice modules, survey results, participant feedback and class photos.

Hinh anh lop training Online Marketing Skills for VNPT Kien Giang Business Center

◎02

Intensive training days

▤04

Core modules

⌾94%

Overall Satisfaction

◇06

Participant Feedback

1. Training Profile Overview

VNPT Kien Giang Business Center

VNPT Kien Giang Business Center is presented as the client organization in this in-house training profile. The overview summarizes its operating environment, business context and capability-development needs.

ClientsVNPT Kien Giang Business Center

IndustryVien thong, cong nghe thong tin and solution so

AudienceThis content connects the online Marketing Skills program with real business situations at VNPT Kien Giang Business Center, focusing on practical tools, participant practice and application after training.

Duration02 intensive training days

2. Training Solution Delivered

Program Purpose

This content connects the online Marketing Skills program with real business situations at VNPT Kien Giang Business Center, focusing on practical tools, participant practice and application after training.

Delivery Approach

The program was delivered through 4 modules, combining Case exercises, Action plan, Message framework with discussion and practice based on participants’ real work situations.

Capability Focus

The program focused on: Tong quan ve Online Marketing, planning plan, Compelling content development techniques (Content Marketing), advertising tren social media, Google, Do alwaysg effectiveness, me uu hoa.

Target Outcomes

3. Context, Capability Needs and Objectives

Operating Context

The operating context shows why stronger online Marketing Skills capability was needed, including coordination, quality, decision speed, risk control and practical execution in daily work.

Capability Needs

Training Objectives

be proficient in cach setting and optimize chien dich advertising tren Facebook and Google. know how to measurement effectiveness activities marketing and dieu chinh kip thoi. build strategy tiep thi multichannel relevant with dac thu products vien thong.

4. Program Content

The content was arranged into 4 modules, moving from overview ve online marketing and planning to measurement effectiveness and optimization, with the tools and exercises used in class.

01Online marketing overview and planning

Su khac biet between Marketing truyen thong and online marketing.

02Compelling content development techniques (Content Marketing)

Nghe thuat viet tieu de and thong diep communication gay an tuong.

03Social media and Google advertising

practice chay advertising Facebook Ads: Nham objectives theo vi tri dia ly.

04Performance measurement and optimization

Key indicators to monitor (CTR, CPC, Conversion Rate).

5. Results and Application Value

Expanded reach

improve ty le tiep can customers tren dia ban tinh qua kenh online.

Advertising techniques

So huu ky thuat chay advertising thuc chien, khong con dua into cam tinh.

Brand image

Chuan hoa photos brand VNPT tren khong gian mang professional hon.

Customer interaction

strengthen su interaction and gan ket between employees kinh doanh with customers.

6. Course Survey Results

97%

Satisfaction with Faculty

97%

94%

Practicality of Exercises

94%

91%

Learning Material Quality

91%

95%

Knowledge Gained

95%

93%

Applicability at the Unit

93%

93%

Commitment to Post-Training Application

93%

7. Participant Feedback

“

Khoa hoc rat bo ich, help me know how to chay advertising Facebook nham right customers o Rach Gia.

Illustrative photo of participant Nguyen Thanh Tam

Nguyen Thanh TamParticipantsVNPT Kien Giang Business Center

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This content connects the online Marketing Skills program with real business situations at VNPT Kien Giang Business Center, focusing on practical tools, participant practice and application after training.

Illustrative photo of participant Vo Minh Hoang

Vo Minh HoangParticipantsVNPT Kien Giang Business Center

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This content connects the online Marketing Skills program with real business situations at VNPT Kien Giang Business Center, focusing on practical tools, participant practice and application after training.

Illustrative photo of participant Phan Thuy Trang

Phan Thuy TrangParticipantsVNPT Kien Giang Business Center

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This content connects the online Marketing Skills program with real business situations at VNPT Kien Giang Business Center, focusing on practical tools, participant practice and application after training.

Illustrative photo of participant Dang Quoc Viet

Dang Quoc VietParticipantsVNPT Kien Giang Business Center

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This content connects the online Marketing Skills program with real business situations at VNPT Kien Giang Business Center, focusing on practical tools, participant practice and application after training.