Course Information

Building Corporate Culture

Support leaders and teams in defining organizational identity, translating core values into behaviors and building a roadmap for sustaining corporate culture.

Facilitator guiding communication skills for corporate management teams

Faculty presentation in a training class

Learners participating in training activities

Discussion in a corporate training program

Overview of an in-house corporate training class

Facilitator guiding learners through practice

Group photo of learners at the end of the course

Table of Contents

Course Overview
Training Objectives
Target Participants
Course Content
Training Methodology
Class Information
Learning Materials & Certification
Faculty Team
Masterskills Profile
Representative Clients

1. Course Overview

Corporate culture is reflected in how leaders make decisions, how teams collaborate and which behaviors are encouraged or not accepted.

The course helps participants distinguish layers of organizational culture, define values aligned with business direction and translate each value into observable behaviors.

The program provides a roadmap from assessing current culture to designing, communicating, measuring and improving culture in daily management activities.

2. Training Objectives

Distinguish corporate culture from isolated communication activities or slogans.
Identify core values aligned with strategy and organizational identity.
Translate values into behaviors, standards and concrete examples.
Clarify the roles of leaders and related groups in culture deployment.
Build a plan to communicate, sustain, measure and improve corporate culture.

3. Target Participants

Board members and executive managementSet the organization’s identity, values and operating principles.
Middle managersTranslate cultural values into team behaviors.
HR and internal communications teamsDesign activities, communicate and monitor culture implementation.
Corporate culture project teamsAssess, build and implement culture-change programs.

4. Course Content

The program combines core concepts, practical tools, scenario discussion and guided exercises to support application in daily work.

PART 01 Corporate Culture Foundations

Concept of corporate culture in organizations.
Role of culture in business performance.
Difference between declared culture and lived culture.
Relationship among values, behaviors and results.
Layers of culture in organizations.
Assess the current culture.

PART 02 Defining Core Values

Clarify mission and vision.
Identify shared beliefs and principles.
Select core values aligned with strategy.
Distinguish real values from slogans.
Create memorable culture messages.
Map values, behaviors and impacts.

PART 03 Translating Values into Behaviors

Describe specific behaviors for each value.
Identify should-do and should-not-do behaviors.
Standardize daily workplace conduct.
Design coordination rules among departments.
Link cultural behaviors with practical situations.
Write behavior standards for managers and employees.

PART 04 Leadership Role in Culture

Leaders model consistent behavior.
Communicate culture through practical stories.
Coach frontline managers on culture.
Recognize people who live shared values.
Handle behavior that goes against culture.
Create an environment of trust and accountability.

PART 05 Culture Communication and Engagement

Design consistent culture messages.
Integrate culture into onboarding.
Organize engagement activities aligned with values.
Share role-model stories in the organization.
Use internal channels to spread culture.
Encourage employee participation.

PART 06 Measurement and Continuous Improvement

Establish indicators for culture health.
Survey engagement and trust levels.
Link culture to recruitment, evaluation and recognition.
Review culture during organizational change.
Improve organizational behavior through feedback.
Maintain culture through management systems.

5. Training Methodology

Classes are conducted in small groups with a learner-centered approach. The facilitator provides concise input, then guides discussion, scenario practice, feedback and debriefing so participants can convert knowledge into applicable workplace behavior.

Group Discussion Individual Exercises Group Presentations Brainstorming Techniques Facilitated Practice Experiential Projects In-Class Activities Role-Play Activities Class Presentations

6. Class Information

Expected Opening Date	Schedule	Time	Location	Tuition Fee	Register
To be updated	Saturday – Sunday	08:30 – 16:30	Ho Chi Minh City	VND 4,500,000	Register
To be updated	Monday – Thursday	18:00 – 21:30	Hanoi	VND 4,500,000	Register

10% discount for registration at least 15 days in advance, groups of three or more learners, or loyal clients.Reserve a Seat

Note: The opening schedule above is tentative and may be adjusted depending on registration numbers, class organization conditions and the actual training plan. Masterskills will confirm the official schedule with learners before the start date.

Duration: 2 days / 4 sessions; maximum 35 learners per class.
Ho Chi Minh City: 224 Dien Bien Phu Street, Ban Co Ward, Ho Chi Minh City.
Hanoi: 51 Le Dai Hanh Street, Hai Ba Trung Ward, Hanoi.
In-house corporate training: Delivered at the client’s office or factory; quotation depends on design scope, location and class size.
Additional costs: Trainer travel and accommodation costs are determined according to the delivery location, if applicable.

7. Learning Materials & Certification

Learners receive copyrighted course materials developed by Masterskills, practice handouts, self-assessment forms and reference materials closely aligned with business situations.

Copyrighted Course MaterialsStandardized content updated according to course objectives.

Practice ToolsChecklists, handouts, feedback templates and personal action plans.Explore Toolkits

Certificate of Completion

Learners who meet attendance and practice requirements receive a Masterskills certificate of completion.

8. Faculty Team

Masterskills faculty and experts have practical management, consulting and training experience in fields aligned with the program content.

MBA. Dao Hoai Bac

Expert in management people & KPI – BSC. Management performance, KPI, BSC, culture organization and he thong management.

TS. Thai Tri Dung - Chuyen gia managers human resources & tam ly behaviors

Dr. Thai Tri Dung

Human resource management and behavioral psychology expert. Leadership, managerial psychology, negotiation, culture and organizational behavior.

View Faculty Profiles

9. Masterskills Profile

View Profile

Masterskills’ training capabilities, areas of expertise, delivery methodology and experience partnering with organizations.

Client feedback after attending a Masterskills course

Client Testimonials

“The building corporate culture course provides practical content, workplace-focused exercises and clear facilitation. The facilitator helps participants use appropriate tools, analyze situations and develop solutions that can be applied after the program.”

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