Course Information
Sales Team Leadership Skills
Sales Team Leadership Skills
This program helps sales managers set goals, manage pipelines, coach team members and sustain motivation to improve team performance.
Table of Contents
1. Course Introduction
Sales Team Leadership Skills is designed for organizations that need a practical and consistent approach to sales team leadership. The course links business context, people capability and daily work practices so participants can apply what they learn immediately.
The program focuses on foundational mindset for sales leadership, setting goals and managing the pipeline and coaching and developing sales staff capability, then guides participants through practice, discussion and application planning.
Through case studies, group discussion, role play and facilitated exercises, participants develop a shared language, practical tools and concrete actions for improving performance after the program.
2. Learning Objectives
- Understand the role, principles and business relevance of sales team leadership.
- Apply structured tools and methods related to setting goals and managing the pipeline.
- Practice communication, analysis and decision-making techniques in realistic workplace situations.
- Identify common challenges, risks and mistakes when applying sales team leadership at work.
- Build practical solutions and action plans for individual, team and organizational application.
- Measure learning outcomes and sustain improvement after the training program.
3. Target Participants
- Sales team leaders and supervisorsDirectly assign targets, monitor pipelines and support salespeople.
- Sales managers and regional managersNeed to standardize leadership capability and develop team performance.
- High-potential sales employeesPreparing to move into team leader or supervisory roles.
- Channel and market development managersNeed to coordinate multiple people and sustain sales performance.
4. Course Content
MODULE 01 Foundational Mindset for Sales Leadership
- Key concepts and business relevance of foundational mindset for sales leadership.
- Common challenges, risks and mistakes in real workplace application.
- Practical frameworks, checklists and tools for implementation.
- How to analyze the current situation and identify improvement priorities.
- Techniques for communication, facilitation and stakeholder alignment.
- Case discussion based on realistic corporate scenarios.
- Individual or group exercise to apply the module tools.
- Application points for transferring foundational mindset for sales leadership into daily work.
MODULE 02 Setting Goals and Managing the Pipeline
- Key concepts and business relevance of setting goals and managing the pipeline.
- Common challenges, risks and mistakes in real workplace application.
- Practical frameworks, checklists and tools for implementation.
- How to analyze the current situation and identify improvement priorities.
- Techniques for communication, facilitation and stakeholder alignment.
- Case discussion based on realistic corporate scenarios.
- Individual or group exercise to apply the module tools.
- Application points for transferring setting goals and managing the pipeline into daily work.
MODULE 03 Coaching and Developing Sales Staff Capability
- Key concepts and business relevance of coaching and developing sales staff capability.
- Common challenges, risks and mistakes in real workplace application.
- Practical frameworks, checklists and tools for implementation.
- How to analyze the current situation and identify improvement priorities.
- Techniques for communication, facilitation and stakeholder alignment.
- Case discussion based on realistic corporate scenarios.
- Individual or group exercise to apply the module tools.
- Application points for transferring coaching and developing sales staff capability into daily work.
MODULE 04 Creating Motivation and Sustaining Fighting Spirit
- Key concepts and business relevance of creating motivation and sustaining fighting spirit.
- Common challenges, risks and mistakes in real workplace application.
- Practical frameworks, checklists and tools for implementation.
- How to analyze the current situation and identify improvement priorities.
- Techniques for communication, facilitation and stakeholder alignment.
- Case discussion based on realistic corporate scenarios.
- Individual or group exercise to apply the module tools.
- Application points for transferring creating motivation and sustaining fighting spirit into daily work.
MODULE 05 Managing Performance and Handling Sales Issues
- Key concepts and business relevance of managing performance and handling sales issues.
- Common challenges, risks and mistakes in real workplace application.
- Practical frameworks, checklists and tools for implementation.
- How to analyze the current situation and identify improvement priorities.
- Techniques for communication, facilitation and stakeholder alignment.
- Case discussion based on realistic corporate scenarios.
- Individual or group exercise to apply the module tools.
- Application points for transferring managing performance and handling sales issues into daily work.
MODULE 06 Building a Sustainable Sales Culture
- Key concepts and business relevance of building a sustainable sales culture.
- Common challenges, risks and mistakes in real workplace application.
- Practical frameworks, checklists and tools for implementation.
- How to analyze the current situation and identify improvement priorities.
- Techniques for communication, facilitation and stakeholder alignment.
- Case discussion based on realistic corporate scenarios.
- Individual or group exercise to apply the module tools.
- Final action plan for applying the course after training.
5. Training Methodology
Classes are organized in small groups with a learner-centered approach. The facilitator provides concise input, then leads discussion, situational practice, feedback and lesson consolidation so participants can turn knowledge into applied behavior.
6. Class Information
| Expected Opening Date | Schedule | Class Time | Location | Tuition Fee | Register |
|---|---|---|---|---|---|
| Updating | Saturday – Sunday | 08:30 – 16:30 | Ho Chi Minh City | 4.500.000 VND | Register |
| Updating | Monday – Thursday | 18:00 – 21:30 | Ha Noi | 4.500.000 VND | Register |
Note: The opening schedule above is tentative and may be adjusted depending on registration numbers, class delivery conditions and the actual training plan. Masterskills will confirm the official schedule with participants before the opening date.
- Duration: 2 days / 4 sessions; maximum 35 participants per class.
- Ho Chi Minh City: 224 Dien Bien Phu Street, Ban Co Ward, Ho Chi Minh City.
- Ha Noi: 51 Le Dai Hanh Street, Hai Ba Trung Ward, Ha Noi.
- Corporate In-House Training: Delivered at the company office or factory; quotation is based on design scope, location and class size.
- Additional Expenses: Facilitator travel and accommodation expenses are determined based on the delivery location, if applicable.
7. Learning Materials & Certification
Participants receive copyrighted course materials developed by Masterskills, practical handouts, self-assessment forms and reference materials aligned with business situations.
10. Representative Clients
Selected practical training programs with content related to this course topic that Masterskills has delivered for organizations.
Annual Operating Planning (AOP)JSC May Sai Gon 3 – HCMC
Professional Selling SkillsJSC Thuc An Chan Nuoi Pilmico VietNam - Dong Thap
Sales Staff Supervision SkillsToyota Ben Thanh Company – Ho Chi Minh City
Professional Sales Staff SupervisionFMC Vietnam Company – Ho Chi Minh City
Giam Sat Kenh salesCorporation Buu Dien Viet Nam (VNPost) - HCMC
Skills sales Tu Van solutionsCompany solutions TSL – HCMC
Skills Giam Sat salesJSC Bia Sai Gon Mien Trung – HCMC
Skills management Ban ThanTap doan Mitsubishi VietNam – HCMC
Ready to strengthen sales team leadership capability for your team?
Masterskills experts are ready to advise on a Sales Team Leadership Skills program tailored to your organization’s goals and business context.

