Course Information

Applying ChatGPT to Marketing

Guide the controlled use of ChatGPT in research, content development, campaign building and marketing optimization.

Facilitator guiding communication skills for corporate management teams

Facilitator presenting in a training class

Learners participating in training activities

Discussion in a corporate training program

Overview of an in-house corporate training class

Facilitator guiding learners through practice

Group photo of learners at the end of the course

Table of Contents

Course Overview
Training Objectives
Target Participants
Course Content
Training Methodology
Class Information
Learning Materials & Certification
Faculty Team
Masterskills Profile
Representative Clients

1. Course Overview

Marketing requires continuous customer research, idea development and content creation across multiple channels. ChatGPT can shorten preparation time, but output quality depends on the user’s context, criteria and review capability.

The course “Applying ChatGPT to Marketing” focuses on prompt design, customer and market research, content development, campaign building and message optimization by channel.

Participants practice turning a marketing request into an AI-supported workflow while controlling accuracy, copyright, brand voice and customer data.

2. Training Objectives

Identify marketing activities suitable for ChatGPT support.
Design prompts with clear context, audience, goals and output criteria.
Support synthesis of information about customers, markets and communication topics.
Develop and refine ideas, content and messages for each channel.
Build a process to review and improve outputs according to brand voice.
Apply principles of data, copyright, accuracy and accountability when using AI.

3. Target Participants

Marketing managers and team leadersNeed to standardize AI application in research, content and campaigns.
Marketing, content and communication specialistsDirectly develop ideas, messages and materials across multiple channels.
Advertising, market research and data analysis personnelNeed support in synthesizing information and preparing testing options.
Product, sales or customer care personnelParticipate in providing information and developing customer-facing content.

4. Course Content

The six modules move from foundations and prompts to research, creativity, effectiveness optimization and implementation risk management.

PART 01Foundations for Applying ChatGPT in Marketing

Concepts of ChatGPT in marketing activities.
The role of AI in increasing marketing productivity.
Marketing task groups that can be supported.
Differences between AI creativity and human creativity.
Principles for using ChatGPT for the right objectives.
AI assistant model for the marketing team.
Scenario: the marketing team is overloaded with content work.
Practice identifying ChatGPT application points.

PART 02Prompt Design for Marketing Work

Prompt structure with role, objective and context.
Provide brand and customer information.
Specify a clear output format.
Techniques for improving responses through follow-up questions.
Build a prompt library by task.
Check tone before use.
Example prompt for writing a social media post.
Practice designing sample marketing prompts.

PART 03Customer and Market Research

Sketch target customer personas.
Suggest insights from descriptive data.
Analyze needs, pain points and motivations.
Synthesize customer feedback into issue groups.
Build customer journey maps.
Suggest messages by segment.
Scenario: abundant data but limited insight.
Practice customer analysis with ChatGPT.

PART 04Creating Marketing Content and Campaigns

Generate content topic ideas by objective.
Write ad copy, emails and video scripts.
Create weekly and monthly content calendars.
Turn one idea into multiple formats.
Adjust tone by channel.
Apply AIDA in promotional content.
Scenario: content is regular but not engaging.
Practice building a content campaign.

PART 05Optimizing Channels, Messages and Effectiveness

Suggest titles, descriptions and calls to action.
Optimize content for basic SEO.
Design variants for A/B testing.
Analyze campaign results at a high level.
Propose improvements based on marketing metrics.
Standardize communication performance reports.
Scenario: ads get many views but low conversion.
Practice optimizing messages with ChatGPT.

PART 06Risk Management and Sustainable Implementation

Control the accuracy of AI-generated content.
Protect customer and brand data.
Avoid copying, inaccuracies and inconsistency.
Content approval process before publication.
Measure the effectiveness of ChatGPT application in marketing.
Build internal AI usage standards.
Scenario: AI content causes brand misunderstanding.
Practice building a ChatGPT application plan.

5. Training Methodology

Classes are conducted in small groups with a learner-centered approach. The facilitator provides concise input, then guides discussion, scenario practice, feedback and debriefing so participants can convert knowledge into applicable workplace behavior.

Group Discussion Individual Exercises Group Presentations Brainstorming Techniques Facilitated Practice Experiential Projects In-Class Activities Role-Play Activities Class Presentations

6. Class Information

Expected Opening	Schedule	Time	Location	Tuition Fee	Register
To be updated	Saturday – Sunday	08:30 – 16:30	Ho Chi Minh City	4.500.000 VND	Register
To be updated	Monday – Thursday	18:00 – 21:30	Hanoi	4.500.000 VND	Register

10% discount for registration at least 15 days in advance, groups of three or more learners, or loyal clients.Reserve a Seat

Note: The opening schedule above is tentative and may be adjusted depending on registration numbers, class organization conditions and the actual training plan. Masterskills will confirm the official schedule with learners before the start date.

Duration: 2 days / 4 sessions; maximum 35 learners per class.
Ho Chi Minh City: 224 Dien Bien Phu Street, Ban Co Ward, Ho Chi Minh City.
Hanoi: 51 Le Dai Hanh Street, Hai Ba Trung Ward, Hanoi.
In-house corporate training: Delivered at the client’s office or factory; quotation depends on design scope, location and class size.
Additional costs: Trainer travel and accommodation costs are determined according to the delivery location, if applicable.

7. Learning Materials & Certification

Learners receive copyrighted course materials developed by Masterskills, practice handouts, self-assessment forms and reference materials closely aligned with business situations.

Copyrighted Course MaterialsStandardized content updated according to course objectives.

Practice ToolsChecklists, handouts, feedback templates and personal action plans.Explore Toolkits

Certificate of Completion

Learners who meet attendance and practice requirements receive a Masterskills certificate of completion.

8. Faculty Team

Masterskills faculty and experts have practical management, consulting and training experience in fields aligned with the program content.

MBA. Le Hoang Quan

Strategic marketing and branding expert. Strategic marketing, brand management, communications and sustainable growth.

MBA. Nguyen Huu Thai Hoa

Strategy and digital transformation expert. Corporate strategy, digital transformation, business model innovation and growth.

View Faculty Profiles

9. Masterskills Profile

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Masterskills’ training capabilities, areas of expertise, delivery methodology and experience partnering with organizations.

Client feedback after joining Masterskills courses

Client Testimonials

“The applying ChatGPT to marketing course offers practical content, workplace-focused exercises and clear facilitation. The facilitator helps learners use appropriate tools, analyze situations and build solutions that can be applied after the program.”

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