Course Information

Business Communication Skills

Build professional business communication skills for uncovering needs, presenting solutions, handling objections and developing customer relationships.

Facilitator guiding communication skills for corporate management teams

Faculty presentation in a training class

Learners participating in training activities

Discussion in a corporate training program

Overview of an in-house corporate training class

Facilitator guiding learners through practice

Group photo of learners at the end of the course

Table of Contents

Course Overview
Training Objectives
Target Participants
Course Content
Training Methodology
Class Information
Learning Materials & Certification
Faculty Team
Masterskills Profile
Representative Clients

1. Course Overview

Business communication directly affects trust, customer understanding and the quality of coordination between sales, marketing and service teams.

The course focuses on asking questions, listening to customer needs, presenting solutions, explaining value, handling objections and maintaining professional follow-up.

Participants practice realistic business conversations and apply communication tools to customer and internal stakeholder situations.

2. Training Objectives

Open customer conversations professionally and build trust.
Ask questions and listen to uncover customer needs.
Present solutions in a clear and benefit-oriented way.
Handle objections and difficult questions constructively.
Follow up and maintain customer relationships with professional communication.

3. Target Participants

Sales representatives and consultantsRegularly communicate, consult and handle customer objections.
Sales managers and supervisorsCoach teams to communicate consistently and professionally.
Marketing and sales support personnelAlign messages, materials and sales support channels.
Customer-facing employeesBuild a professional image in customer interactions.

4. Course Content

The program combines core concepts, practical tools, scenario discussion and guided exercises to support application in daily work.

PART 01 Business Communication Mindset

Role of communication in sales and customer relationships.
Consultative rather than transactional communication.
Building trust from the first interaction.
Customer-focused language and behavior.
Common barriers in business conversations.
Practice opening a business conversation.

PART 02 Questioning and Need Discovery

Prepare questions before meeting customers.
Use open questions to uncover needs.
Use probing questions to clarify priorities.
Listen for stated and unstated concerns.
Summarize needs before presenting solutions.
Practice a need-discovery conversation.

PART 03 Solution Presentation

Connect solution features with customer benefits.
Present value in clear business language.
Use evidence, cases and examples.
Avoid overloading customers with technical details.
Confirm customer understanding.
Practice a short solution presentation.

PART 04 Objection Handling

Recognize different types of objections.
Clarify the concern behind the objection.
Respond with empathy and relevant evidence.
Avoid arguing or pressuring customers.
Use questions to move the conversation forward.
Practice handling price, timing and risk objections.

PART 05 Relationship Communication

Maintain professional follow-up after meetings.
Write concise and clear customer emails.
Coordinate messages with internal teams.
Manage difficult customer conversations calmly.
Build trust through consistency.
Create a customer communication checklist.

PART 06 Application in Sales Situations

Apply communication to prospecting, meetings and proposals.
Coordinate with marketing and service teams.
Record key information after conversations.
Plan next actions clearly with customers.
Review personal sales communication habits.
Commit to workplace application.

5. Training Methodology

Classes are conducted in small groups with a learner-centered approach. The facilitator provides concise input, then guides discussion, scenario practice, feedback and debriefing so participants can convert knowledge into applicable workplace behavior.

Group Discussion Individual Exercises Group Presentations Brainstorming Techniques Facilitated Practice Experiential Projects In-Class Activities Role-Play Activities Class Presentations

6. Class Information

Expected Opening Date	Schedule	Time	Location	Tuition Fee	Register
To be updated	Saturday – Sunday	08:30 – 16:30	Ho Chi Minh City	VND 4,500,000	Register
To be updated	Monday – Thursday	18:00 – 21:30	Hanoi	VND 4,500,000	Register

10% discount for registration at least 15 days in advance, groups of three or more learners, or loyal clients.Reserve a Seat

Note: The opening schedule above is tentative and may be adjusted depending on registration numbers, class organization conditions and the actual training plan. Masterskills will confirm the official schedule with learners before the start date.

Duration: 2 days / 4 sessions; maximum 35 learners per class.
Ho Chi Minh City: 224 Dien Bien Phu Street, Ban Co Ward, Ho Chi Minh City.
Hanoi: 51 Le Dai Hanh Street, Hai Ba Trung Ward, Hanoi.
In-house corporate training: Delivered at the client’s office or factory; quotation depends on design scope, location and class size.
Additional costs: Trainer travel and accommodation costs are determined according to the delivery location, if applicable.

7. Learning Materials & Certification

Learners receive copyrighted course materials developed by Masterskills, practice handouts, self-assessment forms and reference materials closely aligned with business situations.

Copyrighted Course MaterialsStandardized content updated according to course objectives.

Practice ToolsChecklists, handouts, feedback templates and personal action plans.Explore Toolkits

Certificate of Completion

Learners who meet attendance and practice requirements receive a Masterskills certificate of completion.

8. Faculty Team

Masterskills faculty and experts have practical management, consulting and training experience in fields aligned with the program content.

MBA. Nguyen Duy Kha

Business strategy and market development expert. Sales strategy, distribution channels, business management and execution leadership.

TS. Thai Tri Dung - Chuyen gia managers human resources & tam ly behaviors

Dr. Thai Tri Dung

Human resource management and behavioral psychology expert. Leadership, managerial psychology, negotiation, culture and organizational behavior.

View Faculty Profiles

9. Masterskills Profile

View Profile

Masterskills’ training capabilities, areas of expertise, delivery methodology and experience partnering with organizations.

Client feedback after attending a Masterskills course

Client Testimonials

“The Business Communication Skills course provides practical content, workplace-focused exercises and clear facilitation. The facilitator helps participants use appropriate tools, analyze situations and develop solutions that can be applied after the program.”

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